Leading global biscuit and snack manufacturer, Britannia, is happy to be part of the Back-to-School excitement with its ever-popular range of snacks and treats, all-time favourites during school breaks. This year, Britannia and Warner Bros. Consumer Products (WBCP) in partnership with DC have joined forces to ensure Britannia biscuits are at the top of the back-to-school- shopping list with the help from the heroic members of the Justice League.
Annu Gupta, Head – International Business, Britannia says, “, ‘This is our most exciting Back-to-School offer. It embodies our commitment to excitement and goodness reiterated in all our communication and activations. School children and the entire family can enjoy their favorite biscuit brands Good Day, Treat, Marie Gold, Digestive, Milk Bikis, Nutro Wafers and more with a chance to win exciting prizes from Warner Brothers. The Justice League branded school kits are sure to be prized possessions adding to the charm of going back to school for the lucky winners and those who win the Warner Bros. World visits are in for a real treat.”
Every family pack of Britannia biscuits on the shelves until the end of October carries a promo code. You can’t miss it – the pack carries a red sleeve announcing, “Win Trips to Parque Warner Madrid or Warner Bros. World Abu Dhabi”. To participate, consumers need to message the promo code on the sleeve via sms to 3848 with their details. Every message is an entry to the raffle and a chance to win exciting prizes! The prize draw is in the first week of November when winners will be announced.
The prizes include family passes to the first-ever Warner Bros. branded indoor theme park in Abu Dhabi, home to 29 exhilarating rides, family-friendly attractions and unique live entertainment or a holiday in Madrid with a 3-nights/4 days fully sponsored trip to the Warner Brothers Theme Park there. Justice League Branded Back to School Kits – Bag, Lunch boxes, Sippers may also be won.
Britannia Company Profile
Britannia Industries is one of India’s leading food companies with a 100-year legacy and annual revenues of $1.5 billion. Britannia is among the most trusted food brands and manufactures favourite brands like Good Day, Treat, NutriChoice, Marie Gold and Milk Bikis which are household names in India. Britannia’s product portfolio includes biscuits, bread, cakes, rusk and dairy products including cheese, beverage, milk and yoghurt.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
Home to iconic and globally recognized Super Heroes Batman, Superman and Wonder Woman, DC is one of the largest English-language publishers of comics in the world and a creative unit of WarnerMedia, publishing thousands of comic books, graphic novels and magazines each year. Founded in 1934 with the launch of Detective Comics, DC is charged with strategically integrating its stories and characters across Warner Bros. and WarnerMedia properties.
JUSTICE LEAGUE and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s19)